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Commercial Analytics

What it is?

We help businesses to be more efficient, accurate and agile in how they generate insights that drive key business decisions. The Commercial Analytics offerings at vCreaTek focuses on using data to improve capability to anticipate – and capitalize on – future changes.  

Sales & Marketing Forecasting

Forecasting assessment of market dynamics and events with impact under multiple scenarios e.g., new product forecasting, Key account trend assessment etc.  

Business Intelligence

Robust and comprehensive business performing reporting through Tableau, Power BI, e.g., Brand performance dashboard, NPI Launch trackers, KAM Dashboards.

Market Sizing & Opportunity Analysis

Market opportunity, market share, performance analysis, competitor analysis etc., e.g., APAC Ortho opportunity, CV market sizing.

Insights & Data Analytics

End to end data analysis using advanced data analytics tools, for e.g., BU market analysis, SKU Portfolio optimization, Distributor analytics. 

Augmented Consulting Services

Need based consulting services in data sciences and IT e.g., Data Strategy, Pricing Analysis, resource optimization, portfolio prioritization etc.

Sales Force Effectiveness Analytics

Decision support for commercial organization through full range of STP support e.g., sizing and structuring, territory alignment, incentive planning etc.